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Terry Dean Pepper

Welcome to Pepper Consulting,
the Leadership Consultancy.  

Skills and methods for meaningful personal and organizational growth.  

Pepper Consulting office space

"If your actions inspire others to
dream more, learn more, do more and
become more, you are a leader."



Engaging Individuals, Groups, and Organizations in the Mutual Pursuit of Meaningful Leadership and Growth.


of executives  

say their role as purpose-driven leaders is becoming key 

brandeins, 2022

When it comes to leadership, so much of what we consider to be common sense has yet to become common practice. Like knowing why your company exists or simply valuing your

employees' well-being as much as their well-doing.    


When asked to define the ideal leader, many would emphasize traits associated with a pop-cultural idea of a "successful" (and typically male) boss, such as intelligence, toughness, determination, and vision. Other capabilities, commonly referred to as "soft skills", are often left off the list. That's because in our hyper-optimized and data-worshipping business world, purpose, mindfulness, self-care, empathy and vulnerability can sound unbusinesslike.  


Research shows: The soft stuff gets you the hard stuff. Without these key attributes, a person can have first-class training, an incisive mind, and an endless supply of good ideas, but he or she still won't be a great leader. 

purpose (pûr′pəs) | noun

1. The meaning of a firm’s work beyond quantitative measures of financial performance. 2. Passion and skill in the service of others. 

At Pepper Consulting, we see purpose not necessarily as the answer, but more as the fundamental question to attain a fresh perspective on leadership – one that is rooted in meaning rather than a means to an end.


Purpose-driven leadership is a proven concept that views leadership not as a sub-topic under the banner of management, but as a core

tenant informing all business disciplines. In other words: Management is about things, leadership is about people.     

A clearly articulated and shared sense of purpose helps propel businesses forward, whatever the weather. Plugging into a higher purpose strongly correlates with higher financial performance, as well as greater employee satisfaction and customer loyalty.

Purpose-Driven Leadership  

Operationalizing your highest ambition into behavior you want to see.   

We've been talking about this forever, and yet somehow our organizations aren't changing, or only very slowly. The real challenge here is not so much an awareness gap, but a resolution gap: Knowing how to confront cultural inertia to make purposeful behaviors the norm in a company. That's where we can help.  

Terry Dean Pepper at the Impact Day conference in Wiesbaden

Photograph: Courtesy Impact Day Wiesbaden

Terry Dean PepperFounder 


of employees 

say their sense of purpose is defined by their work.

McKinsey, 2021 

of top talents 

seek out purpose-driven employers

St. Gallen, 2019 



of employees

question their work's purpose

Gartner, 2021 


of employees

say their managers have the skills to lead

MIT, 2020 



Terry Dean Pepper

Terry Dean Pepper, Managing Director of Pepper Consulting, founded his namesake consultancy in 2020, at the onset of the COVID-19 pandemic. Formerly Karl Lagerfeld's Global VP Brand Licensing and Member of the Board, Terry has held executive roles at Ogilvy, BMW, MINI, Marc O'Polo, Montblanc and Yves Rocher. 

Source: Prof. Henderson, Harvard Business School, 2020

Genuine purpose-driven leadership answers the why of everyone’s work, creating a strong sense of hope and opportunity. No wonder the top 10%

of the most productive companies are driven by purpose. 



Creating Leaders Capable of Inspiring a Culture of Radical Care, on Purpose.       

No longer do executives debate the merits of leadership as a core business function, but rather, the challenge today is in applying concepts and methods that truly develop leaders. It's about reforming applied leadership with a richer conception of human behavior, predicated on radical care and meaning.   



Based on our experience and striking scientific

evidence, there is every reason to believe that leadership development in our organizations must get better.

Our collaborative approach has been proven to work in many companies, big and small, across a range of industries – from architecture, sporting goods, financial technology and hospitality to executive search and fashion. 


Pepper Consulting specializes in building the skills and behaviors needed to fully realize an individual's and organization's leadership potential.   

meaningful (minɪŋfʊl) | adjective 

When your words and actions align with your values and with what's important to you.   

We believe personal and corporate leadership excellence is the foundational principle for meaningful brand and business growth. 


That's where more than 25 years of executive-level experience in highly competitive business environments come in handy.   

Consulting Services  

Leadership Development 

1:1 executive coaching, team seminars

and workshops on key topics such as purpose discovery & activation,

values-based leadership, and

professional reorientation.  


Applied Leadership 

Strategic brand & business consulting, brand licensing. 




Curious? Schedule a Free Consultation.
(We Call It Pep Talk.) 

Do you care about the so-called "soft skills", you know, the soft stuff that helps you accomplish the hard stuff?


Whether you're starting a company from scratch, reinvigorating the family business or contemplating to license out your brand, we'd love to have a chat and see how we can collaborate for meaningful growth.


Our straightforward approach has been proven to work in many companies across a range of industries. 

Wir sprechen auch fließend Deutsch. Also keine Hemmungen. Ganz gleich, welche Sprache Sie bevorzugen, wir freuen uns auf den Austausch mit Ihnen. 


Terry Dean Pepper |


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