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HIRE THIS CRAZY BRAND GUY TO CONSULT FOR YOU
is professor of marketing at the New York University Stern School of Business, where he teaches brand strategy & digital marketing. He was named “one of the world’s 50 best business school professors”.
I met Terry during his tenure as Montblanc’s Global Head of Marketing. While most luxury brand builders then still considered digital to be demonic trickery, Montblanc evolved into a digital-savvy legacy brand under his bold leadership. Now, amidst one of the most challenging global crises in modern history, Terry’s stepping into the cage of chaos monkeys, launching his own consultancy. I call that perfect timing.
This crisis is brutally exposing many brands’ failure to provide any semblance of a higher purpose in guiding their employees, partners, let alone their customers. Something machines and algorithms can’t replicate. If your company falls into that category, advice is simple. Don’t let a good crisis go to waste — hire this crazy brand guy to consult for you.